Do you remember the smell of warm bread, sweet and golden honey, apples plucked in childhood directly from the tree ...
Smell... the sense discovered for marketing purposes is hiding inside extreme power. It is the most primitive mechanism of living organisms. That is why the smell speaks with the language of emotions, creates a positive feeling long before a thought is being made. The memories of fragrances from the childhood are the strongest a human being have ever had. Delicate scent recalls nice situations from our memories so easy. |
Smell always at hand and eyesight. This way work fragrant stands, which may be manufactured as nice calendars and stands on a desk or fragrant POS materials placed in a shop or on the store shelf.
A fragrant desk calendar is always at your fingertips, eyes and nose of course.
A long time ago - it was proved that the smell has a tremendous power to attract attention. Hence, this kind of a unique combination, giving the possibility of an extremely strong impact of advertising.
Advertised product or brand remain in contact with the receiver throughout the year - further strengthened by scent.
Fragrant calendar, as a medium of advertising gives the assurance that our information does not perish. The calendar smell lasts for at least a month and after that period of time can be exchanged for a new one. This gives an additional opportunity strengthening of communication. New fragrant elements may be provided by the agents, sent in mail or presented on the occasion of meetings with clients. New scents delivered to customers throughout the year, can carry every single time a new important information. A fragrant calendar is a very effective tool of modern advertising. |
|
|
|